We are looking for a Senior Social Media Strategist to own the social and audience strategy behind the YouTube channel of a globally recognized beauty brand.

• Define the strategic direction for a high-growth, high-volume global YouTube channel with a Shorts-first approach.
• Identify audience behaviors that drive discovery, subscription, and purchase.
• Translate cultural and trend signals into repeatable content direction.
• Shape the content calendar around key product launches, activations, and brand moments.
• Own the growth strategy behind channel publications, developing clear hypotheses.
• Review performance alongside analytics specialists and adapt the approach based on data.
• Shape the creator activation strategy, from briefing and selection criteria to performance evaluation.
• Identify how organic content can connect effectively with commerce and paid amplification.
• Work closely with creative, analytics, community, and account teams to ensure social strategy translates into clear, actionable direction.
• Present and defend strategic recommendations to senior client stakeholders across media and marketing.

Qualifications

• Strong understanding of YouTube, internet culture, creators, and emerging subcultures.
• Proven track record of growing social channels rather than focusing primarily on campaign-led activations.
• Experience working with large brands in beauty or closely related consumer categories is strongly preferred.

Requirements

• Proven track record of growing social media channels or accounts, demonstrating measurable growth.
• Strong agency-side experience in social media strategy for large brands, preferably in beauty or adjacent consumer categories.
• Deep understanding of YouTube formats, audience behavior, discovery, and creator culture.
• Strong knowledge of other major social platforms.
• Demonstrable ability to assess content strategically and structurally.
• Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures.
• Experience developing content and audience strategies for high-volume publishing environments is highly desirable.
• Experience designing and running creator or influencer activations across multiple markets is an advantage.
• Strong analytical fluency, with the ability to interpret performance data and develop testable hypotheses.
• Ability to adapt strategic direction based on performance data.
• Strong stakeholder management and presentation skills.
• Understanding of social commerce or affiliate mechanics is a plus.
• Familiarity with paid social planning and the relationship between organic performance and paid amplification is a plus, but not essential.
• Native-level or professional working proficiency in English.

Benefits

• Flexible Engagement Structure: Independent service-provider agreement allowing you to define your own working methods and schedule.
• Location Freedom: Deliver services from any suitable location that supports high-quality outcomes.
• Global Network and Inspiring Projects: Collaborate with a diverse international network of professionals across 85+ countries.
• Smooth Collaboration and Project Support: Access to modern collaboration platforms and streamlined processes.
• Make a Global Impact: Contribute to initiatives that influence audiences worldwide.

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